The extraordinary online popularity of Japanese manga comics shows no sign of retreat, with pirate site-based consumption at unprecedented levels fueled by billions of visits.
Japanese publishers are pursuing pirate site operators all around the world but no matter where they’re physically located, the majority have some kind of infrastructure directly behind a reverse proxy at Cloudflare. All rightsholders have to do is obtain a DMCA subpoena, serve Cloudflare, and sift through the resulting mountain of logs for clues and, in an ideal world, signs of an operator security blunder.
Shueisha Targets ~25 Domains
Shueisha’s appearance at a U.S. court this week adds to a growing list of actions in the United States by Japanese publishers including Shogakukan, Kadokawa and Kodansha.
Shueisha’s subpoena target is Cloudflare and having already served DMCA takedown notices as required, Shueisha should receive data for around two dozen pirate domains.
All listed domains are accused of infringing Shueisha’s rights in ONE PIECE, a manga series featuring a search for mythical treasure and a chance to become the next King of the Pirates.
The domains of interest to Shueisha look broadly familiar; most feature the word ‘manga’ and the term ‘raw’ (a reference to unmodified comics in their original language) is quite common too. Beyond that, the list represents a typical example of domains that probably won’t be in use for very long. At some point they’re likely to be replaced by others that in many cases will look confusingly similar to their predecessors.
It’s Manga Time
For those outside the manga piracy community, keeping track of these changes can become a real chore. A site with a new domain, assisted by various means, may appear out of what seems like thin air, before becoming one of the world’s most popular pirate sites in a matter of weeks. Others may disappear into obscurity in what seems like an instant.
The screenshot above shows the site at the top of Shueisha’s list. Mangajikan, or ‘cartoon time’ in English, was registered in May 2024 and for the first couple of months of 2025, attracted very little interest from rightsholders.
In early March, everything changed.
DMCA takedown notices for Google search initially tripled, and then around two weeks later, doubled in volume. Traffic of ‘just’ a few million in January kept increasing; in March, Mangajikan received over 104 million visits, then in April a surprise reduction to ‘just’ 90 million.
Then, in May, Mangajikan more than doubled its existing traffic; in just four weeks, 90 million visits became 185 million.
This surge made Mangajikan the most popular site in SimilarWeb’s ‘Animation and Comics’ category for the whole of Japan, and the 17th most popular site in the country overall.
In such a short period of time, that type of growth could be mistaken for magic. Sleight of hand probably shouldn’t be ruled out, or indeed, a few extra domains up a sleeve donating unwanted traffic.
Whatever the technique, Mangajikan was more popular than Facebook, and more visited than ChatGPT. Lagging behind in 24th position, Pornhub didn’t even make the chart.
Bye. Website Closed
After taking the internet by storm in the blink of an eye, Mangajikan.com’s apparent retreat into the ether was even more swift. The site’s goodbye note is functional, even bilingual, but fairly brief by most standards. The same message appears on mangajikan.to
So did the site really shut down or did it just change shape?
Organized Instability
If we refer back to Shueisha’s list, traffic to most of the domains has either fallen dramatically in the last three months, or increased in much the same way.
One of the Mangaraw-branded domains in the list had 27.5 million visits in March but just 7 million in May. Another with the same branding saw visitor numbers fall from 28.4 million to 19.4 million in the same period. A third Mangaraw domain had 20.4 million visits in March, 8.4 million in April, and 3.8 million in May. Visits seem unlikely to have simply dried up.
Overall, Vietnam-focused domains may be the biggest movers in the DMCA subpoena application, two in particular. Both had zero traffic in March but during May, one had 27.5m visits which made it the 24th most popular site in the whole of Vietnam.
SimilarWeb data shows that the second grew even more quickly – zero visits in March to 77.2 million in May, allowing the domain to take the #9 slot in Vietnam’s most-visited website list with relative ease.
A Disappointing Ending For Some
There are clear signs that visits to Mangajikan found their way to other domains, one with identical branding and another with a more generic name. According to Semrush data, the latter had a significant visitor boost in May after receiving close to 40% of Mangajikan’s outbound traffic.
While that domain also makes an appearance in the DMCA subpoena application, Semrush data reveals that around 20% of outbound traffic went directly to a more suspicious looking domain. For obvious reasons we’re not naming it here.
URLQuery reports that Quad9 flagged the domain as ‘malicious’ and then sinkholed it, protecting users of its DNS from what appears to be a Chaturbate-linked or Chaturbate-branded popunder affair, followed by whatever surprises came next.
We have no information about the outcome but on the balance of probabilities, it’s unlikely to have involved free Japanese comics. And if there’s no new manga involved, in practical terms that translates to zero interest shown by those eager to consume it.
That’s a problem for all current major anti-piracy campaigns globally, regardless of the content they aim to protect.
From: TF, for the latest news on copyright battles, piracy and more.
From TorrentFreak via this RSS feed