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392

Coca-Cola’s new AI holiday ad is a sloppy eyesore (www.theverge.com)

submitted 1 week ago by Wispy2891@lemmy.world to c/fuck_ai@lemmy.world

59 comments fedilink hide all child comments

Archive for who gets paywall https://archive.is/09ZtS

(I didn't get paywall but the verge is in my noscript blacklist)

They boast having hired 5 slop specialists that chose the least worse shots over 70000 prompts

They have something like $50 billion yearly revenue, can't pay real people for an ad? Literally peanuts for them.

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[–] count_dongulus@lemmy.world 17 points 1 week ago (1 children)

70,000 prompts? Let's say it takes 30 seconds to render a shot, and 30 seconds to consider if it's acceptable. That's 145 person days to get a bad result.

Massive waste.

[–] MyBrainHurts@piefed.ca 7 points 1 week ago

There were definitely more person days spent doing it the traditional way. Ib the article they note they would've started a year ago. Even just the handful of folks on set, the caterers, drivers, costumers, location scouts, permit wranglers, talent, director, writer etc probably gets close to 145 people days if the shoot went over 2 or 3 days.