this post was submitted on 09 Nov 2023
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It’s simple. Apple knows that overpricing their RAM will frustrate a bunch of people, but not enough to deter a large enough volume of customers. This pricing scheme is probably more profitable overall than them being more competitive with their memory prices.
It deterred me, I was going to buy an M2 MacBook Air directly from Apple but the insane cost to upgrade the SSD and RAM led me to buy a used MacBook Pro M1 instead. Even though I still bought a MacBook, none of the money went to them. Spending over 1k on any computer with 8gb of non upgradable memory is ridiculous