this post was submitted on 04 Aug 2023
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So they install heated seats and then make you pay to unlock them?
That seems... not cost-effective
Actually, on that scale, it probably is more cost effective. They don't need separate factory lines, or to pump out cars with all sorts of different combinations of options. It takes better advantage of the economy of scale.
Why not just have the seats as a base model feature?
I can understand having one wiring harnesses, and having two types of seats, but otherwise you'd need to charge twice the cost of the feature to break even.
Twice of the much lower cost, due to economies of scale … which may/should still be significantly less than building two - and more, for more features - factory lines and risk not selling a car for a longer time, since it doesn’t have the right feature combination.