this post was submitted on 15 May 2025
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So what is it now?
Edit: omg, it's back to HBO Max.
Probably because they realized everyone still called it that because no one thinks of what “Max” is without the “HBO” label. I just wonder how their user research failed so badly in the rebrand to “Max.”
If they added one more x onto maxx and bought some cheap property rights they could have done some serious rebranding