this post was submitted on 23 May 2025
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As a board gamer who generally shops at the same places as 40k players: this does not surprise me in the least. Those goddamn armies are pricey.
The first I came to even know about the game was checking out a brand new game store with a more D&D-centric name and them currently hosting a game night for 40k so there were like 5 big tables with these gnarly modeled maps with hills and buildings while people were rolling dice, then pulling out tape measures and moving their units.
Shit looked like Risk but cooler. Then I noticed how expensive it would be to play and just never got into it lol
It's definitely pricey, a couple of reasons:
I believe the kits are still entirely made in the UK rather than Asia like so many things.
The quality and designs are arguably the best in the world with techniques far more advanced than most rivals can compete with.
This doesn't mean they don't get greedy and stick on a huge profit, I believe they heavily rely on staff who love the hobby to run their stores too and pay very poorly.