this post was submitted on 26 May 2025
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I wonder how much money the kid developer is making off this game.
I’ve worked at a professional studio (+100 employees) that specializes in Roblox.
It’s very strange how that side of the industry works. Some people can make a killing just on the marketplace side, like providing assets for others (e.g. someone told me they made $200k/yr independently creating assets).
However, the vast majority of games & creators make nothing, or they make Roblox but now enough to withdraw funds into real money (something like 95% of creators fall into this category). It’s also hard to design for Roblox, because it’s like TikTok for games. What works there is somewhat unique to Roblox itself.
It could have changed since I worked in that field, but it’s a very topsy-turvy side of the industry.
I remember really vaguely reading an article about how it had kind of an exploitative model, especially considering the amount of labor done by kids, but it's like an entirely different world i just tried to understand when my nephew played.
"Kind of". Exploitation is the whole game. I linked to some videos in another comment that dug into it (https://lemm.ee/comment/20719563).
Yeah it's been years since I read about it, so I didn't want to come across like I knew more than I did. And maybe they're better now, was my thought. But the stuff I've read since this morning says otherwise.
A few years ago I posted in a reddit advice thread about how I banned my kid from roblox because of that exploitation-by-design and everyone freaked the fuck out at me and told me I was a terrible person.