CBS says its decision to end Stephen Colbert’s late-night comedy show is financial, not political. Yet even with the ample skepticism about that explanation, there’s no denying the economics were not working in Colbert’s favor.

Trump, who has called in the past for CBS to terminate Colbert’s contract, celebrated the show’s upcoming demise. “I absolutely love that Colbert got fired,” the president wrote on Truth Social. “His talent was even less than his ratings".

As recently as 2018, broadcast networks took in an estimated $439 million in advertising revenue for its late-night programs, according to the advertising firm Guidelines. Last year, that number dwindled to $220 million.

Late-night TV was a particular draw for young men, considered the hardest-to-get and most valuable demographic for advertisers. Increasingly, these viewers are turning to streaming services, either to watch something else entirely or catch highlights of the late-night shows, which are more difficult for the networks to monetize.

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[–] jaschen306@sh.itjust.works 11 points 1 week ago (2 children)

I work at a large car company that utilizes ad placements. CBS is asking too much $$$ for their placements. We ended up going with Fallon, which was 1/2 price for around the same impressions.

[–] Etterra@discuss.online 4 points 5 days ago (1 children)

That tracks, seeing how much Fallon sucks.

[–] jaschen306@sh.itjust.works 2 points 5 days ago

Ya, I hate that I had to approve that purchase. Fallon annoys me.