this post was submitted on 05 Oct 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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The only way to win, is not to play. Cancel your prime, shop elsewhere and you 'WILL' get better deals, for those of you in the UK and EU, ALWAYS use a credit card for online purchases, as that gives you even better protections.
Shop locally, support businesses in your community, because the money you spend there, gets spent there over and over again. When you spend it in chain stores and online, that money is sucked out of your community.
I get it though... some people only care about the convenience of the deal, and that's the real cause of enshitification... the peoples failure to care about the effort they put into things... In effect it's a form of laziness and conditioning, people value their convenience above and beyond anything else. We see it in everything, social media is amongst the very worst of it, with friends complaining that they can't keep in touch because 'you're not on (insert SM name here)'... because the effort of stepping outside the bubble they've been sucked into is far too inconvenient for them, and you get to find out that these people are not really your friends... they never were, because they're convenience was always more important than your existence to them.
As for amazon, brands have woken up... do a search for something and you'll rarely find anything from those branded manufacturers... only 3rd party sellers and cheap crappy chinese knock-offs. Items that don;t even meant safety standards in the country they being sold in. Electrical goods that are a fire hazard and have caused loss of life... and amazon keeps getting away with it because '3rd party sellers' not them.
The only way to win is not to play... cancel your subscriptions, stop using their services, stop buying digital goods that can be taken away from you. Return to physical media that actually ends up being cheaper in the long run. You are the consumer, you have the power... hell... try going without a few times, you don't actually need that cheap piece of plastic crap you just ordered to save yourself a few minutes of 'prep' time in the kitchen that will break after a couple of weeks or be consigned the back of a cupboard after a few uses and forgotten about.
You have the power... use it better.
I try to shop locally. There is SO MUCH shit that you just can't buy in person. It's not possible.
I recently wanted a raspberry pi. I'm in a large Canadian city and literally no one sells them. You can only get them online. It's one example but it's a thing.