this post was submitted on 15 Nov 2023
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They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
That's impossible, as Google cant control what people do with Android. If some OEM wants to make a $50 Android phone, they cant stop them.
As you pointed out, Android still outsells Apple globally, but it should be obvious that most of those phones are budget devices, not flagships.
Android will never be a premium brand, but there can be premium brands or lineups within Android. This is probably why Google completely killed the Nexus brand, which used to sell very cheap decent devices, now Pixel is more of a mid-high end brand.
Hence why you'll rarely (if ever) see "Android" in Pixel marketing material.
Google desperately wants people to think "iPhone vs Pixel" instead of "iPhone vs Android"
Hell, that was already the case with "iPhone vs Galaxy." Samsung presented themselves as "the brand" to purchase if you're not getting an iPhone and it's been working out for them so much that they're more-so the "Android phone" when you think of "Android phone" than Pixels are.