This article is all you need to read to understand why bluesky will just be another shitstain in the history of social media.
Let’s back up. How did you end up starting a decentralized social platform?
Its still not (in any practical way) and never will be.
How do you plan to make money?
Subscriptions are coming soon. [...] Other apps in the ecosystem are experimenting with sponsored posts and things like that. I think ads eventually, in some form, work their way in, but we’re not going to do ads the way traditional social apps did. We’ll let people experiment and see what comes out of it.
As literally everyone with a brain expected. This is also why there will never be unrestricted federation because it would threaten their profit model.