I think Aldi is so successful in the US because they don't do this. There is an aisle or two with random crap, and seasonal items in another spot, but I can be in and out with everything I went for in ten minutes. Trader Joe's might do this too, I haven't been to one in a long time. I wonder if Whole Foods or the other upscale stores fuck around with their shoppers like that.
Smaller grocery chains or independent grocers didnt change their store layouts from what I remember, but they went under or were bought out by the big chains that are already very profitable but still try to wring everything they can out of their captive audience.