I've always assumed the more a brand needs to advertise, the shittier their product is. It's a rule that holds most accurately to alcohol brands. (Bottom shelf plastic handles of liquor being the exception.)
this post was submitted on 18 Sep 2025
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I dunno, a lotta devs have bought into the AI hype train it seems.
Developers don't like the tool that's being lied about in order for like 100 rich maniacs with precarious tech stock portfolios to have an excuse to attack our profession, our wages, our stability. Just so they can retain the rate of profit that they experienced under covid 19 restrictions, because of us.
That's because we aren't idiots. We made them rich and theyre like "y'all could use a quality of life reduction." Of course we don't like it, it has little to do with marketing.
It's not about nerds.
Marketing doesn't work with people competent in some area, and works with laymen. You can sell someone, say, a very expensive and nicely looking thing, if that someone doesn't know exactly how to solve the problem on their own given 5x the time.
(I am such a layman and have been recently sold clearing and digging work for like 2x the normal price, and that's if we evaluate the work as done perfectly.)
So - with "AI" and such - people are being sold something that doesn't fulfill any of the basic separable roles. If they can do on their own what said "AI" does, just slower, then they will see that. If they are being sold it as a tool for something they can't do on their own, then they won't.
Like people using GPT output instead of arguments on the Internet and not even realizing that it's a stream of nonsense, because they can't reason on their own. They can't tell how a term-riddled word salad is different from a real argument.
If you've met people referring to TV experts' authority and magazines and such, then you've seen that confidence combined with blindness.
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Marketing hacks the human brain.
So unless those Nerds aren't human, it works on them too.
And I'd say even more, marketing works best on those who think it doesn't work on them.
Nobody is immune to all bias all of the time, you just have to know what the right bias is to push in your marketing. It's what makes advertising propaganda so insidious, it's like the flu everyone is susceptible.
This is also true for other people.