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Chipotle stock craters as company says young people without jobs can't afford their food anymore
(finance.yahoo.com)
10+$ for a mostly rice burrito? hard pass
this post was submitted on 31 Oct 2025
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They could try not making as much per customer to increase the number of customers. This though would mean they were not gouging enough money per sale. A loop for which they can not get past.
Their food has gone downhill and also they changed the chips recently which now suck. That’s the only reason I still went, the chips. Rip.
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I remember when Chipotle was still a Colorado-only thing. Better than Subway or Quiznos and the price was right. You could get in, get lunch, and get out relatively quickly.
I don't know that things went pear-shaped the very instant they started their massive expansion everywhere, but it's been different for quite a long time. Like a lot of brands, I'm sure they sputtered along on their reputation mostly and the place made money even if consumers started to get disillusioned.
Used to be that Qdoba and Chipotle seemed to be pretty decent options, but I'm always kind of disappointed in both these days. Qdoba offered Impossible Meat as an option for a while, but seemingly no longer does...
I think it's just a classic case of profit maximization. Chipotle felt pressure from shareholders to continue increasing profit every quarter, and that inherently involves cutting costs and increasing prices
Yeah, it's pretty annoying - publicly traded companies must constantly be growing. Something like a restaurant cannot just be successful in making a mere profit, oh no, it has to be compared to last quarter/last year...even if it means endangering everything that made the restaurant successful in the first place...
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