most of the things they're known for, they didn't invent. but they've always been better at packaging these ideas and tech up, and marketing them well.
this post was submitted on 19 Dec 2023
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Invention is not innovation. They didn't invent the GUI but they innovated it. They blew away what Xerox PARC had been working on. They saw all the ways it could be better and implemented them. They didn't just package up the GUI and market it better, they made it better.
Apple does refinement a lot better than they do outright innovation, but refinement is a core part of the process: your average user doesn't want to be using things that feels like a chore to use.
They refined touchscreen phones, mp3 players, all in one PCs, laptops, peripheral connectivity, tablet computing, GUIs, UNIX, and so much more.
The smartphone case is one where I'd say they largely did invent the modern smartphone. I mean, they didn't design every component from the ground up, but so much of what went into that first iPhone was new and completely redefined things, to the point where these interfaces and design languages still define how virtually every smartphone still works 15 years later.
Similar.with essentially creating the modern tablet market, instead of just trying to sell a reskinnrd desktop OS like everyone was trying to do at the time. But even that was 90% influenced by the iPhone (and its original non-phone design)
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iPod. It was the first commercially available MP3 player that sported more than 512mb of storage. First model was 5GB. Second was 10GB.
I got in on the second model, as a Windows PC user. I had to buy a FireWire expansion card just to use it.
Literally nothing else was like it, and at the time, you could leave it on the seat of your car while you went shopping because that far back, nobody knew what the fuck it was and so would leave it alone.
They didn't create the first MP3 player, but they created the first massively commercially successful one.
Through this, they also pioneered the first digital storefront for music which in itself was a fucking feat considering there is already a music company named Apple. They threaded the fucking needle with that one. They had trademark disputes with Apple Corps (holding company for music by The Beatles) going back to the 1970's but put that all to bed with the release of the iTunes store.
They didn’t create the first MP3 player, but they created the first massively commercially successful one.
Going back to what others have mentioned about Apple, the iPod's success was a big part because of the intuitive interface. If it's easy to learn and use, it will become popular.
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They took the GUI that Xerox invented and made it so ubiquitous that other companies copied it from them (GEOS, Windows, Amiga, etc. etc.)
They took the Bubble UI that Palm invented, and the PalmOS driven Handspring cell phones, and turned it into a full blown mobile operating system.
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They just took other innovations and put them in a nicer package