this post was submitted on 20 Jun 2024
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I know some artists don't mind it, but I just can't hear the word "creatives" as anything other than silicon valley speak for the source of the content they sell. It feels dehumanizing.
Particularly in this case, it's Adobe, so you can just call them artists, designers, photographers, etc.
Or, ya know, just users.
In fairness, it’s Wired who called them creatives, while Adobe called them artists.
That's pretty bad. It's like calling people "the talent".
Or calling all kinds of art "content".
Remember when consumers where customers?
So if artists are “creatives”, what does that make them? “Exploiters”?