Mildly Interesting

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Gay Water, a vodka soda that's a response to the Bud Light transphobia (www.cnn.com)

submitted 2 years ago by DirkMcCallahan@lemmy.world to c/mildlyinteresting@lemmy.world

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[–] FlyingSquid@lemmy.world 18 points 2 years ago* (last edited 2 years ago) (1 children)

Schmooze booze.

I'm fine with marketing to gay people, but this feels like pandering.

[–] CeruleanRuin@lemmy.world 23 points 2 years ago

All marketing is pandering. This company just saw a huge niche that hadn't yet been filled and jumped in. You're not wrong that it's somewhat exploitative, but all products are to some extent.