Late Stage Capitalism

Things like CUDA and hardware encoding/decoding for video, etc. are optimised fairly well. Professional software reliant on GPU generally uses them well enough.

But I think the percentage of people who need GPUs like this professionally is not very high. Most of the consumer base is just people willing to part with their money over manufactured hype. Especially with cryptocurrency mining not being in that much demand. This is why ray tracing is core to their marketing methodology.