23
Jaguar’s bizarre rebranding continues with the Type 00 concept electric car - The Verge
(www.theverge.com)
this post was submitted on 03 Dec 2024
23 points (96.0% liked)
Automotive Industry
574 readers
2 users here now
News and discussion about the automotive industry.
Maybe also interesting:
When submitting stories, try to submit the original source provided it is in english and not paywalled.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Yeah, the other week social media was full of people mentioning how bad it's for their brand. (I didn't read one positive thing)
But I guess they are doing what's necessary. ICEs are on long-term decline, car companies are now officially struggling since last week. (VW, BMW, ...) It's not that electric cars are doing too well either at the moment but especially if such a luxury company wants to make it into the next 10-20 years, they need something. I guess the customers they are targeting are mega hedonists that don't want to be judged for bad ethical choices (even if there's some wiggleroom). Probably it hits the Zeitgeist, reminds me a little of the Paris Olympic game show
Granted, this is a concept car and the real car for the market is likely a little less pronounced (probably including a speedometer :D)