this post was submitted on 03 Jan 2025
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Aside from the element of deception towards their sponsored creators, I wonder if this will set precedent for what is a relatively common practice.
https://sirlinksalot.co/affiliate-hijacking/
Honey isn't the only one doing this. Brave Browser does it too:
https://github.com/brave/brave-browser/issues/10134
I'm curious as to whether the industry will start moving from last-touch attribution to first-touch (or multi-touch) attribution instead.
The only reason last-touch (last affiliate link gets all the credit) is commonplace now is because it's easy to implement. No need for long-term tracking. What the industry really wants is either first-touch (first affiliate link or ad you click gets the credit) or multi-touch (the payment is split between every affiliate), depending on who you ask.