Anticonsumption

Is it just me, my browser or Tesseract? I can't for the love of Bob get a readable resolution of the screenshot. In other news, you won't believe how many household chemicals (in the broadest sense) you can replace with standard chemicals (like natron, table salt, citric acid or vinegar). The differences are that the "magic" household chemicals might contain colorants, perfume and filler and a retail unit of them will cost about as much as a metric ton of the active ingredients.