Games

38929 readers

953 users here now

Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.

Rules

Authorized Regular Threads

Related communities

Video games

Generic

Gaming: Our sister community, focused on POC and console gaming. Meme are allowed.
Cozy games: Because not everything has to explode to make a good game
Photo Mode@feddit.uk

Help and suggestions

TipOfMyJoystick@retrolemmy.com : You are searching for a game, but can't remember the name? Someone will find it for you here.
Video Game Suggestions@lemmy.zip : Can't find a game to play in among the hundred you already own? Find another one to add to your library here.
Patient Gamers@sh.itjust.works: Gaming isn't only about having the latest great games. Good old games are there too.

Platform specific

Linux gaming : For everything related to gaming on Linux platform, be it on Steam Deck or Desktop Linux.
Steam Deck : A Steam Deck specific community

Game specific

Language specific

French (jlai.lu)

Others

PM a mod to add your own

founded 2 years ago

MODERATORS

Dremor@lemmy.world

JonsJava@lemmy.world

fxomt@lemmy.dbzer0.com

Dremor@jlai.lu

modfxomt@lemmy.world

125

How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)

submitted 2 months ago by hal_5700X@sh.itjust.works to c/games@lemmy.world

39 comments fedilink hide all child comments

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

you are viewing a single comment's thread
view the rest of the comments

[–] glimse@lemmy.world 2 points 2 months ago (1 children)

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

https://en.m.wikipedia.org/wiki/Shill

[–] njm1314@lemmy.world -1 points 2 months ago (1 children)

Shill verb

:to act as a spokesperson or promoter

Shill noun

:one who makes a sales pitch or serves as a promoter

https://www.merriam-webster.com/dictionary/shill

[–] glimse@lemmy.world 4 points 2 months ago (1 children)

Shill has primarily been used as an insult for the past 50 years in the way I'm defining it here. I don't believe you've never heard it used to mean that.

one who acts as a decoy (as for a pitchman or gambler)

Literally on that same page.

a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

https://www.dictionary.com/browse/shill

a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

https://www.dictionary.com/browse/shill

someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill

shill n informal, US (person planted to lure customers)

https://www.wordreference.com/es/translation.asp?tranword=shill

[–] njm1314@lemmy.world -1 points 2 months ago* (last edited 2 months ago)

I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don't really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.