this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 1 week ago by Pro@programming.dev to c/technology@lemmy.world
273 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Ulrich@feddit.org 123 points 1 week ago (27 children)

I don't understand why this needs AI. I'm guessing this is just more marketing nonsense. You can already see the "most engaged moments" by simply hovering over the timeline.

[–] eager_eagle@lemmy.world 66 points 1 week ago (3 children)

That's because it doesn't. Just don't tell the investors.

[–] Ulrich@feddit.org 23 points 1 week ago (2 children)

At some point you would think the investors would get upset about all the lying...

[–] thejoker954@lemmy.world 8 points 1 week ago

Too greedy. They want all the money so bad they will believe any conman.

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