this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] ExistentialKiwi@lemmy.world 57 points 6 days ago* (last edited 6 days ago) (4 children)

I think it's funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone's going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.

[–] essteeyou@lemmy.world 22 points 6 days ago

For YouTube, viewers aren't the users, advertisers are.

[–] bitjunkie@lemmy.world 24 points 6 days ago (1 children)

It's the same idiotic MBA reasoning that keeps bringing the popup back in some new form every few years. No, it wasn't the technical implementation of the delivery mechanism we were upset about, you absolute fucking morons.

[–] JcbAzPx@lemmy.world 12 points 6 days ago (1 children)

It's always jarring loading a news site without ad blocking. The whole thing just seems cancerous, and that's before you can even start reading the story.

[–] Thrashy@lemmy.world 19 points 6 days ago (1 children)

I recently switched phones and forgot I didn’t have an adblocker installed yet. Clicked on an article and holy shit the modern mobile web is a toxic hellscape without it…

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[–] Zealousideal_Fox_900@lemmy.dbzer0.com 26 points 6 days ago (1 children)

Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.

[–] Underwaterbob@lemm.ee 10 points 5 days ago (1 children)

The removal of YouTube dislike is still fucking infuriating to me. I get it: now I have to watch the video to find out if it's a piece of shit, and that's exactly what they want, but holy fuck what a shitty decision designed to waste my time and maximize their chances to flash an ad in my face.

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[–] slaacaa@lemmy.world 30 points 6 days ago
[–] infinitesunrise@slrpnk.net 42 points 6 days ago (1 children)

Willing to bet uBlock Origin will make it so I never see a single one of these ads.

Firefox forever.

[–] Sturgist@lemmy.ca 21 points 6 days ago (6 children)

And Revanced for android is just 😘🤌 chef's kiss.

https://revanced.app/

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[–] MajesticElevator@lemmy.zip 28 points 6 days ago (6 children)

Why use Gemini and AI when they already have a feature in youtube where they show the "most watched moments"..?

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[–] Taleya@aussie.zone 19 points 6 days ago (3 children)

How to ensure huge swathes of the population will never ever buy your product out of sheer spite

[–] LifeOfChance@lemmy.world 8 points 6 days ago

That number is still SIGNIFICANTLY less than those who won't do anything. Us using ad blockers doesn't even account for a percentage of what they rake in from those without them.

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[–] KingOogaBooga@lemmy.world 15 points 5 days ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[–] ExLisper@lemmy.curiana.net 35 points 6 days ago (7 children)
[–] el_bhm@lemm.ee 17 points 6 days ago (3 children)

When I have to visit it sans adblocker it is like a dumpster fire.

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[–] Blackmist@feddit.uk 24 points 6 days ago

I see the contest to find the world's biggest cunt continues unabated.

What will they think of next week?

[–] lightnsfw@reddthat.com 15 points 5 days ago

Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.

[–] SomeAwfulBitch@lemm.ee 21 points 6 days ago (1 children)

I would argue that this will be far more obnoxious than television commercials. YouTube already places ads directly in the midst of sentences or even words. At least television usually cut to commercial after the line was finished.

This will annoy me to the point of dropping YouTube altogether.

[–] silasmariner@programming.dev 7 points 6 days ago (1 children)

YouTube will put multiple ad breaks into a popular 8 min video. Which is why I use playtube and/or Firefox with ad block unless I'm too hungover to fully function

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[–] LordCrom@lemmy.world 12 points 5 days ago

Imagine ...

THIS IS SP....

Insert unskippable ad here.

ARTA!

[–] roguesignal@lemm.ee 16 points 6 days ago

Enshittification

[–] guyoverthere123@lemmy.dbzer0.com 15 points 6 days ago (1 children)

Adguard blocks YouTube ads on my laptop.

Smarttube blocks YT ads on my TV.

Revanced allows me to block YT ads on my phone.

But yeah, keep pushing adverts /s

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[–] Fizz@lemmy.nz 12 points 6 days ago

Wow big congratulations to the corporate ghoul who thought this up. Thanks for making our world a shittier place.

[–] melsaskca@lemmy.ca 17 points 6 days ago

Advertisers are invasive like zebra mussels.

[–] match@pawb.social 18 points 6 days ago (1 children)

That's definitely a different ML classifier than what Gemini is currently doing. Is Google just using the brand Gemini to mean "any ML system provided by Google"?

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[–] gradual@lemmings.world 9 points 6 days ago

Enough is never enough.

[–] rottingleaf@lemmy.world 14 points 6 days ago (12 children)

They mean - maximize irritation? Put ads in the most obnoxious way?

There's a good global task for FOSS alternatives of YouTube and other places where life happens.

A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they'd download that and re-publish in some p2p alternative.

TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.

The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn't exist outside of them.

And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn't bother.

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[–] flop_leash_973@lemmy.world 17 points 6 days ago (1 children)

Because nothing endears your platform to users like throwing ads in their face during the high points of whatever they are watching.

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[–] antonim@lemmy.dbzer0.com 11 points 6 days ago

They already did something similar back in the day. I remember watching a music video some ~10 years ago where they placed an ad like five seconds before the end of the song, right at the musical climax, ruining the mood with surgical precision. I was absolutely infuriated and went off to Google wondering if there's a way to block ads. And the rest is history.

[–] TheObviousSolution@lemm.ee 11 points 6 days ago

I am used to listening to streams while walking, but I've been noticing the most annoying ads pop-up when I'm interested in something they are saying. This isn't going to make me pay attention to those ads, it's going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn't even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.

[–] GenosseFlosse@feddit.org 7 points 5 days ago* (last edited 5 days ago) (2 children)

Why do you need "AI" for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?

[–] Mniot@programming.dev 11 points 5 days ago (1 children)

I was at Google when they announced that only AI-related projects would be able to request increased budget. I don't know if they're still doing that specifically, but I'm sure they are still massively incentivizing teams to slap an "AI Inside" sticker on everything.

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[–] sugar_in_your_tea@sh.itjust.works 5 points 5 days ago (2 children)

30 year old phone

I'd like to see you try:

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[–] Gronk@aussie.zone 15 points 6 days ago (7 children)

Migrated away from Google because they're just genuinely useless.

Search results are infested with AI bullshit and SEO slop, can't actually search for anything useful unless you know the website you're looking for, in which case I just go to the website directly.

Youtube curates a selection of completely irrelevant videos to try to shove ads down your throat, I still have to change my user agent string every time because YouTube throws a hissy fit at firefox with ublock.

Gmail is pretty much the same as any other email provider but comes at the expense of your data being sold for advertising purposes.

Don't even get me started on the shit show that is Android.

I run GrapheneOS, Fedora and debian, self host what I can and use decent providers for what I can't. I'm the furthest away from the big tech corps than I've ever been and it feels great to have computers that actually compute and not serve me useless fucking ad drivel.

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[–] AbnormalHumanBeing@lemmy.abnormalbeings.space 10 points 6 days ago* (last edited 6 days ago)

It would be wrong to call it a replacement, but this is a good place to plug !peertube@lemmy.world - there's more quality content on there than many might suspect, especially if you are into FOSS and people tinkering with stuff they are passionate about.

[–] RedditIsDeddit@lemmy.world 11 points 6 days ago (1 children)

YouTube really likes to just destroy itself huh?

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[–] BackgrndNoize@lemmy.world 6 points 6 days ago (1 children)

Any product that advertises on YT is one I avoid

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[–] bitwolf@sh.itjust.works 10 points 6 days ago

OK let's all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win

[–] TheLastOfHisName@lemmy.world 8 points 6 days ago (1 children)

I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists...and no. Ads. Tis the bees knees.

And just a friendly reminder to donate to your favorite FOSS projects.

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[–] krimson@lemmy.world 9 points 6 days ago (4 children)

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

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[–] XnxCuX@lemmy.world 4 points 5 days ago

Eh this needs to go in fuckai

[–] bitjunkie@lemmy.world 6 points 6 days ago* (last edited 6 days ago)

I've been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.

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