this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] MagicShel@lemmy.zip 161 points 1 month ago (18 children)

Google seems bound and determined to destroy itself trying to escalate it's profits from "staggering" to "colossal." The search is so bad AI is actually better, and that's saying something. And now they want to enshittify YouTube? Okay. I'm sure it won't die right away, but this will be one of the thousands cuts.

[–] kami@lemmy.dbzer0.com 118 points 1 month ago (4 children)
[–] FrostyPolicy@suppo.fi 59 points 1 month ago (1 children)
[–] ceenote@lemmy.world 38 points 1 month ago (13 children)
[–] Vanilla_PuddinFudge 21 points 1 month ago

SmartTube

....yt-dlp

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[–] Ulrich@feddit.org 123 points 1 month ago (24 children)

I don't understand why this needs AI. I'm guessing this is just more marketing nonsense. You can already see the "most engaged moments" by simply hovering over the timeline.

[–] eager_eagle@lemmy.world 66 points 1 month ago (1 children)

That's because it doesn't. Just don't tell the investors.

[–] Ulrich@feddit.org 23 points 1 month ago (2 children)

At some point you would think the investors would get upset about all the lying...

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[–] brucethemoose@lemmy.world 24 points 1 month ago* (last edited 1 month ago)

Google’s been deploying engagement models before anyone even knew the name OpenAI.

This is oldschool machine learning, driven by viewing metrics from users. Gemini is just a brand.

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[–] peanuts4life@lemmy.blahaj.zone 69 points 1 month ago (7 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

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[–] ExistentialKiwi@lemmy.world 57 points 1 month ago* (last edited 1 month ago) (4 children)

I think it's funny that Google thinks putting an ad in when someone is most engaged with a video will be an effective advertising technique. So someone's going to be absorbed in the video, be presented with an ad while engaging with it and be happy that they were interrupted to be served an ad? Sounds like a great formula for pissing off your users.

[–] bitjunkie@lemmy.world 24 points 1 month ago (3 children)

It's the same idiotic MBA reasoning that keeps bringing the popup back in some new form every few years. No, it wasn't the technical implementation of the delivery mechanism we were upset about, you absolute fucking morons.

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[–] essteeyou@lemmy.world 22 points 1 month ago

For YouTube, viewers aren't the users, advertisers are.

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[–] infinitesunrise@slrpnk.net 42 points 1 month ago (1 children)

Willing to bet uBlock Origin will make it so I never see a single one of these ads.

Firefox forever.

[–] Sturgist@lemmy.ca 21 points 1 month ago (6 children)

And Revanced for android is just 😘🤌 chef's kiss.

https://revanced.app/

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[–] ExLisper@lemmy.curiana.net 35 points 1 month ago (7 children)
[–] el_bhm@lemm.ee 17 points 1 month ago (3 children)

When I have to visit it sans adblocker it is like a dumpster fire.

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[–] SnotFlickerman@lemmy.blahaj.zone 31 points 1 month ago (4 children)

Shit like this is honestly why the FCC needs authority to regulate things on the US internet.

There was a time in the long past where television networks were forced to normalize audio so that commercials weren't so much louder than the shows, which was happening for a while.

The internet just continues to be a fucking free-for-all of all the worst and most anti-user-centric ideas that exist. Just plying every bad idea that makes the internet difficult to use.

[–] CalipherJones@lemmy.world 16 points 1 month ago

That's a task for a different administration.

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[–] hightrix@lemmy.world 31 points 1 month ago (5 children)

Wow. Fuuuuuuuuck YouTube.

Also, Firefox plus Ublock Origin makes ads on YouTube go away.

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[–] slaacaa@lemmy.world 30 points 1 month ago
[–] MajesticElevator@lemmy.zip 28 points 1 month ago (6 children)

Why use Gemini and AI when they already have a feature in youtube where they show the "most watched moments"..?

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[–] Zealousideal_Fox_900@lemmy.dbzer0.com 26 points 1 month ago (2 children)

Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.

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[–] Blackmist@feddit.uk 24 points 1 month ago

I see the contest to find the world's biggest cunt continues unabated.

What will they think of next week?

[–] SomeAwfulBitch@lemm.ee 21 points 1 month ago (2 children)

I would argue that this will be far more obnoxious than television commercials. YouTube already places ads directly in the midst of sentences or even words. At least television usually cut to commercial after the line was finished.

This will annoy me to the point of dropping YouTube altogether.

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[–] isaaclyman@lemmy.world 20 points 1 month ago (1 children)

I used to waste a lot of time on YouTube Shorts, which is the absolute worst way to waste time. I finally deleted the YouTube app completely, and aside from a couple days of withdrawals, it’s been all positive.

I mean, I don’t know anything about the latest video games or movies anymore. And I have to rely on my family to send me Ryan George skits. But that stuff wasn’t actually making my life better, it was just filling it up.

If I want to watch something interesting on my phone, I’ve got Nebula. It doesn’t have all the same content, but it turns out that doesn’t matter a lot when you just want to be entertained/educated for a couple minutes. (It also doesn’t have a comment section. Or Shorts. So yeah, unequivocally better.)

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[–] Taleya@aussie.zone 19 points 1 month ago (3 children)

How to ensure huge swathes of the population will never ever buy your product out of sheer spite

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[–] match@pawb.social 18 points 1 month ago (1 children)

That's definitely a different ML classifier than what Gemini is currently doing. Is Google just using the brand Gemini to mean "any ML system provided by Google"?

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[–] flop_leash_973@lemmy.world 17 points 1 month ago (1 children)

Because nothing endears your platform to users like throwing ads in their face during the high points of whatever they are watching.

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[–] ShittyBeatlesFCPres@lemmy.world 17 points 1 month ago

We might need a few reforms to our economic model where the stupidest sociopaths alive get lots of money and teachers and nurses do not.

[–] melsaskca@lemmy.ca 17 points 1 month ago

Advertisers are invasive like zebra mussels.

[–] roguesignal@lemm.ee 16 points 1 month ago

Enshittification

[–] AbouBenAdhem@lemmy.world 15 points 1 month ago* (last edited 1 month ago) (1 children)

Because advertisers want viewers to associate their products and brand with feelings of annoyance, aggravation, and frustration?

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[–] guyoverthere123@lemmy.dbzer0.com 15 points 1 month ago (1 children)

Adguard blocks YouTube ads on my laptop.

Smarttube blocks YT ads on my TV.

Revanced allows me to block YT ads on my phone.

But yeah, keep pushing adverts /s

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