this post was submitted on 10 Aug 2023
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Hmm, define "always" because at the time of riva and Tnt they definitely were a graphics card only company
Yeah, I misspoke there, but for most of recent memory they've been doing big things besides consumer graphics cards. Nvidia launched its professional oriented graphics Quadro product line in 2000. They launched CUDA architecture in 2006 which opened up parallel processing capabilities of GPUs for use in science and research. They entered the data center and cloud computing market in the early 2010s, and in 2015 they launched the DRIVE product line.
Unfortunately I know Nvidia since the big GC wars with matrix, 3dfx, ATI and the guys that built Kyro...
They definitely do and I think NVIDIA doesn't want their money to come customers who DIY build PC towers.
I don't think NVIDIA minds the money they get from the DIY builders market, but they get a lot more money from OEMs. They shouldn't neglect the DIY market, though. If the enthusiasts stop recommending their GPUs then big OEMS will eventually drop them too.
AI is just in a gold rush right now. Companies are throwing around piles of money to develop it.