this post was submitted on 19 Jul 2025
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Technology

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Netflix’s first show with generative AI is a sign of what’s to come in TV, film (arstechnica.com)
submitted 3 days ago by Powderhorn@beehaw.org to c/technology@beehaw.org
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Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the growing use of generative AI in entertainment.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The creators wanted to show a building collapsing in Buenos Aires. So our iLine team, [which is the production innovation group inside the visual effects house at Netflix effects studio Scanline], partnered with their creative team using AI-powered tools. ... And in fact, that VFX sequence was completed 10 times faster than it could have been completed with visual, traditional VFX tools and workflows. And, also, the cost of it would just not have been feasible for a show in that budget.

Sarandos claimed that viewers have been "thrilled with the results"; although that likely has much to do with how the rest of the series, based on a comic, plays out, not just one, AI-crafted scene.

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[–] mgnome@piefed.social 26 points 3 days ago (1 children)

And in fact, that VFX sequence was completed 10 times faster that it could have been completed with visual traditional VFX tools and workflows.

Yeah, generative AI model that is probably trained on some IP that they probably do not own, will do the job faster. Duh.

[–] MaggiWuerze@feddit.org 17 points 3 days ago

Not to mention they only had to spend billions to develop and train the model instead of paying people a living wage