Dr Andrew Hann, a senior curator of history at English Heritage, said: “Sweet puddings are closely intertwined with British history and it would be a huge shame for them to die out. […] People are not generally making these sort of hot desserts but turning to things like ice-cream, yoghurts or fruit.”

In an attempt to reignite Britain’s love affair with puddings, English Heritage has introduced two new pudding-inspired ice-cream flavours to its sites.

So to combat the shift to ice cream their plan is to… make more ice cream?