this post was submitted on 18 Sep 2025
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They're already in the appliance market, they sell them. If you mean as a private label, they just put their name on other company's products. I think they call it no-label or something like that.
It wouldn't be the first time something like that was done either, especially in the appliance world. I occasionally get a call for an IKEA or Kirkland Signature Appliance... They're always just rebadged units from a major manufacturer, often Whirlpool in the cases I've encountered.
I see, I didn't know that they had a private label appliance product line (don't remember seeing their brand in their sales data, but I probably missed it).
And they are significantly cheaper than comparable SKUs from branded products (especially the entry level brands, Frigidaire I believe is one)?