this post was submitted on 17 Nov 2025
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Similar to my idea called to make a clothing brand called “brandless”
No logo, no graphics, no distinguished designs
Just plain basic clothes in basic colors, using fabrics that last.
No itchy washing label either. All product information in detail available on site. At most a product number printed or sown on the inside.
Muji does this. The name basically means no brand in Japanese. Check them out
There already was a company called Brandless that tried to do the same thing with basic groceries like ketchup and paper towels. Looks like they're in the process of getting back to market, but seems like they had the same mindset.
Would be really nice to have something similar for clothes.
I mean Uniqlo is kinda like this. No brand (at least in most of their basic stuff, I‘m not counting their new shit), long lasting and not expensive
Their new shit isn't long lasting either.
There's the unbrandedbrand.com that does this for denim.