How can the fascists be prevented from presenting their inhumane, xenophobic ideology as patriotism? How and why would anyone stop people from using a word? How is that supposed to work?

Language is a cultural matter that changes in its use. In this context, (social) media are pretty influential these days. However, the problem is that because a few very influential people can influence what billions of people see, they also have a disproportionately greater influence on the discourse from which the usage and meaning of terms derives. Therefore, it seems to me that the only people who could prevent others from presenting fascist ideology as patriotism are, unfortunately, the same people who ensure that fascist propaganda is presented as patriotic.

An example: Ten years ago, it was unthinkable in Germany to use Nazi slogans in public. People who did so were socially isolated because they were Nazis. Today, however, politicians can stand in front of the camera and quote Goebbels. The reason, in my opinion, is that all this Nazi crap has been pushed so hard by influential media billionaires that it now gives the impression of being a socially acceptable attitude. My point: It can also be an effect created by the media, especially social media: It seems as if you can say these things without running the risk of being socially isolated for your inhuman views – and unfortunately, this has now spilled over into the real world.

What I mean by this is that in order to influence discourse and thus also the usage and meaning of words to some extent, you need to influence the media that people use - and these media platforms are controlled by people like Musk.