this post was submitted on 29 Nov 2025
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Companies have already been SEOing LLMs for a few months now. There are companies who have a panel of participants who are willing to share their data, and this is then used to estimate what people might be searching on LLMs and now to optimise content so that it shows up on responses across LLMs.
Ads was the logical direction for LLMs and has always been the only pathway to any substantial revenue.