this post was submitted on 09 Jan 2026
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It's very hard, takes a lot of time, and is kinda pointless to scale it up, because everyone knows the demand won't last.
It's an oligopoly of mostly 3 companies who together have 90% market share. The third one not involved in this deal just announced they are closing their direct to consumer brand Crucial, and are focusing on AI as much as they can.
So this is only this year, but they can keep throwing nonexistent money at it in perpetuity as long as the bubble lasts.