this post was submitted on 20 Aug 2023
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters (www.businessinsider.com)
submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[–] AnonymousBaba@lemmy.world 23 points 2 years ago (3 children)

if people who is eating them cant tell the difference than whats the point

[–] finestnothing@lemmy.world 9 points 2 years ago

Probably to protect the "brand" at places that actually care about advertising what kind of cheese they have

[–] Sektor@lemmy.world 3 points 2 years ago (1 children)

They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.

[–] HiddenLayer5@lemmy.ml 5 points 2 years ago* (last edited 2 years ago)

It's almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!

[–] Thisisforfun@lemmy.world 1 points 2 years ago (2 children)

You really don't want to buy counterfeit food.

[–] HiddenLayer5@lemmy.ml 5 points 2 years ago* (last edited 2 years ago)

One of the biggest reasons for avoiding counterfeit food is the higher risk of contaminants.

Semiconductors are a pretty serious contaminant.

[–] Draedron@lemmy.dbzer0.com 1 points 2 years ago (1 children)

I would rather buy the cointerfeit version of this cheese if that comes without microchips

[–] Thisisforfun@lemmy.world 1 points 2 years ago (1 children)

OK

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