this post was submitted on 01 Feb 2026
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While i agree with the sentiment v-bucks are not 100% profit. People buy v-bucks for skins, these skins have to be produced by people who typically don't do that for free. And for ongoing sells of v-bucks fortnite has to get regular updates, one of the selling points of fortnite are the regular seasons and events, these are not free to produce. Obviously they do all of this to increase profit but 100% profit ratio is a strange take.
The commentor was saying that skins cost Apple nothing to produce, not Epic, which is why the Apple App Store profit margin is estimated to be around 78%. I think you misread the comment.
Okay, that's fair.
Of course, the entirety of Fortnite is to sell the Unreal Engine, and the entirety is free to play. I can see the skins without paying, I just can't use them without paying. As someone who's never bought V-bucks for themselves (I have bought Fortnite gift cards for a nephew who plays, for birthdays/Christmases), it's completely unnecessary if you just wanna shoot stuff in the game for 15-20 minutes or however long the match lasts.
I almost bought the whole lot of K-Pop Demon Hunters stuff, but I really just wanted to be able to play as Rumi (the one with the purple hair). My Animal Crossing villager can cosplay her for free though, and I'd rather play Animal Crossing than Fortnite 99% of the time. They scratch different itches, though.