London

That's kind of a crap article with a fair bit of obvious bias. They're parroting common weak anti-vegan talking points.

Capitalism is what's actually at play here. Veganism is and has been clearly rising in popularity forever, but capitalists got it in their head that the big moment of cultural shift was here and they made a bunch of new investments hoping to ride the wave. That wave isn't quite here, and so they overreached, and now they don't have the demand they gambled on. Veganism is still on the rise, steadily, but we aren't at a tipping point yet.

Who give a fuck about the money, though? Veganism is a rights issue. It's about the radical idea that torturing and raping and killing animals who are substantially the same as us is a fucked up and terrible thing to do. We do violence towards other humans because of this pervasive idea that it's okay to hurt others for our own pleasure if we can just figure out a convincing enough excuse. Vegans reject all excuses. If there's a victim, there's a crime. You rape a cow to get her pregnant so you can kill her baby for veal and milk her so hard she bleeds and then rape her again and keep the cycle going until she dies on her feet, all for nothing more than your own pleasure, then a rape was committed, and so was a murder, and so was an insane violation of the bodily autonomy of another sentient being. We don't care who the victim is, only that they exist.