this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 4 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] brucethemoose@lemmy.world 6 points 3 days ago* (last edited 3 days ago) (1 children)

Well, technically, System76 and a few other white box laptop makers did. But they don’t actually make laptops.

And to be fair to big OEMs, “it uses Linux!” was a much harder thing to market before. I can see (outside of the Framework, which caters to enthusiasts) they only dabbled with it but didn’t invest.

Also, an HP or Dell Linux distro would be an unholy abomination. I can only imagine what they’d ship.

[–] Hadriscus@jlai.lu 3 points 3 days ago

yea, it would certainly have been a long-term investment.

Also, an HP or Dell Linux distro would be an unholy abomination. I can only imagine what they’d ship.

I figured they would just rebrand some big stable distro