this post was submitted on 19 Mar 2026
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373
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 4 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] BlackLaZoR@lemmy.world 9 points 2 days ago (2 children)

I switched to Bing since Google blocked my VPN provider. I guess I'm part of the reason. Also, their search results suck balls with sponsored links all over the main page

[–] BarneyPiccolo@lemmy.today 10 points 2 days ago (2 children)

Duck Duck Go

[–] Krauerking@lemy.lol 6 points 2 days ago

They somehow are giving me absolutely garbage search results that only seem to use a single word from my search terms and most of them feels like ad websites and AI generated first.

It's not great on DuckDuckGo right now for me.

[–] maplesaga@lemmy.world 2 points 2 days ago

Bing created by Microslop is quite bad for privacy as well.