this post was submitted on 27 Sep 2023
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I'm not sure if we are on the same side, and honestly in this case it doesn't matter, since you are right: a corporation only has to care about the externalities as much as they are forced to and not even an inkling more than that.
People who think that an enterprise in a free market will respond to any other force than economic force are wasting activism time that could be better used elsewhere.
If you want a corporation to stop performing a socially harmful business, you need to make that business unprofitable.
I agree with your sentiment, but I wouldn't call activism (and especially not journalism) a wasted effort in that regard. Bringing issues to light is the first step in creating a visible dent in the balance sheets. Public perception shapes consumer behavior to some degree and can put pressure on lawmakers to introduce legislation against harmful conduct. On the other hand, if the general public only hears the company's side of the story underlining how clean and ethical they are, there will never be any pressure for change.
You are right, but a corporation is not run by robots. There are individuals making these decisions, and they must - and will be - held accountable.