this post was submitted on 09 Nov 2023
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I don't disagree that 90's Pre-Steve Return Apple was worse than the Apple of today by an order of magnitude but the point of the post was that it was a long slide into this complacent greed. Apple after Steve's ousting didn't immediately decline, as Steve says it was extremely profitable and innovative for years until the aforementioned greed metastasized and nearly killed the company.
“How did you go bankrupt?" Two ways. Gradually, then suddenly.” ― Ernest Hemingway, The Sun Also Rises