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why does it always veer off into this weird framing? You already had your explanation, it was so simple too! "People need to survive, the economic system makes that survival contingent on long-term destructive behaviors." bam; concise and points to the root of the thing. What's this weirdo "attract-a-mate tribal-psychology" gibberish? Are they trying to frame it the most crass and repulsive way possible? I mean, their "solution" is also crass and repulsive, so at least it matches.
I think they might be referring to some sort of macho anti-environmentalism. Where some men do anti-environmental behaviors because they think it makes them look sexy. Rizzler planet sizzlers.
... sorry you had to read that
that was also my read, more or less.
absolutely the mode of production is fucked and renders the choices of individuals relatively meaningless. however, the cultural influence of media and marketing also steers individuals away from sustainable choices. big trucks, SUVs, cheese-stuffed/ranch-soaked carnism every few hours, new/improved smart everything (e-waste being among the fastest growing portion of all toxic waste generated), cosmetics and microplastics, new clothes every season to be in style/current.
think about the phrase "treat yourself" and how the good faith interpretation is "do self-care", but what it tends to mean in advertising is to satisfy your hedonism without concern for anything--including your own health or the well-being of anyone else--but the most base aesthetic pleasure and whim of the moment. there are medications for acid reflux, lactose intolerance, diabetes and heart disease, so eat the salty corn syrupy ice cream at bedtime. get the $12 caffeinated milkshake for breakfast. "because you deserve it"... the irony and cruelty of that statement!
generally speaking, i have only noticed the insidious nature of marketing/advertising when i have been away from it for long periods of time (several weeks), only to be suddenly confronted with it on my return and its cloying pressure to do and have a bunch of things i would have never thought about on my own.