this post was submitted on 18 Mar 2024
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urbanism
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It probably doesn't help how car brands notoriously pay for in-movie product placement
I was watching Designated Survivor the other day and one passing shot made me laugh. The characters pull up in a Mercedes-Benz in a typical product placement that's not worthy of me mentioning it. But then there's a gratuitous glamor shot. The lighting is perfect and the car gleams like it's sitting on a showroom floor and it's just been cleaned. The camera is very low so it's in front of the car and a bit to the side. Like a child's eye view. And that POV lasted an extra few seconds on the car for no reason at all.
It was so weird. It looked like a sequence in an ad. I wonder if the director did commercials before shooting tv series.
Bones occasionally had moments where the show fully diverted into being a car commercial, but it was more in the script than the camera work