Fediverse

As decentralised social networks grow and evolve over time, so does the meaning of the word decentralisation. People do not understand a meaning of a word in a vacuum, they form an understanding of what a word means based on their think other people think a term means. The term decentralisation is a good example of this: it is clearly an important term to the communities that make up networks like the fediverse. But the meaning of the term decentralisation has shifted over time. Communities take on a shared mental framework to understand a technology. Once a framework has been established, changes to that shared framework are slow, and can happen due to forces of other communities who have a different shared perspective.

The fediverse, and the networks that it grew out of, are decentralised social networks in two different ways: they are decentralised in a technical description of how the network architecture looks. But the fediverse is also decentralised in the sense that this became a core part of the identity of the network. For a variety of reasons, as the fediverse grew and matured, being decentralised became a core way how people on the fediverse understood the network themselves. When Elon Musk took over Twitter, it gave a strong validation of the idea that centralised ownership of social networking is bad, and thus that good social networks should be decentralised.

Over time, the meaning of the term ‘decentralisation’, as understood by people on the fediverse, grew more diffuse. Other characteristics of the network became conflated with the idea of the network being decentralised. Traits of centralised platforms that people deemed bad, such as a single algorithmic timeline controlled by an oligarch, became a template for how an alternative social network should do the opposite: only have a timeline where the content displayed is fully controlled by the user. The boundaries blurred between features resulting from a decentralised networking architecture versus those from human-focused product design. It is totally possible to create a decentralised social networking platform with only algorithmic timelines. But the connection between fediverse platforms largely only having ‘following’ feeds and the network being decentralised was regularly implied.