this post was submitted on 14 Jun 2025
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Anticonsumption

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Amazon Doubles Prime Video Ads to 6 Minutes Per Hour (entertainment.slashdot.org)
submitted 2 weeks ago by tfm@europe.pub to c/Anticonsumption@europe.pub
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cross-posted from: https://lemmy.zip/post/41338874

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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[–] Flamekebab@piefed.social 8 points 2 weeks ago (2 children)

We're talking about a service one pays for, correct?

[–] kittenzrulz123@lemmy.blahaj.zone 9 points 2 weeks ago* (last edited 2 weeks ago)

You pay for the service, you pay to rent shows, and then you watch so many ads it'll be cable levels in five years at this rate

[–] Daughter3546@lemmy.world 4 points 2 weeks ago* (last edited 2 weeks ago)

Streaming services are becoming (or has become) the new cable tv.

[–] ohwhatfollyisman@lemmy.world 3 points 2 weeks ago

soon we'll have 24h ad streaming services with the odd movie thrown in for good measure.