I'm the buyer for a chain of bike shops. A sponsored 3 time Olympic track rider is sitting beside me in the back office. The new shop manager for the store my office was behind walks in. We chat for a few minutes between the three of us, but the new guy is clearly intimidated and talking too much. He starts talking about this brand of high end bike components that I am never going to order. Talking about the brakes, he says "and they are really popular with track guys too."
Olympian turns to me and it is all he can do to hold it in barely cracking a smile. Guy finally figures out that he is caught and leaves.
Track bikes are fixed gear and like the original bicycle in its simplest form. There is no freewheel (ratcheting mechanism in the rear hub). Braking involves putting back pressure on the pedals. Move your weight around and you can even lock the tire and skid stop. There are no shifters, levers brakes or gear transmission. So yeah, claiming some super expensive money-makes-magic brakes are for a track bike in front of a 3 time Olympian has to be my favorite. Like the most pure distilled fundamental bike thing just needs that bling.