this post was submitted on 30 Aug 2025
42 points (97.7% liked)

United States | News & Politics

3375 readers
584 users here now

Welcome to !usa@midwest.social, where you can share and converse about the different things happening all over/about the United States.

If you’re interested in participating, please subscribe.

Rules

Be respectful and civil. No racism/bigotry/hateful speech.

No memes.

Post news related to the United States.

founded 2 years ago
MODERATORS
simsymbiote@midwest.social
Type1@midwest.social
exposingfash@midwest.social
42
The Cracker Barrel mess exposes the cynicism of the rightwing culture war (www.theguardian.com)
submitted 1 month ago by Kanger@sh.itjust.works to c/usa@midwest.social
17 comments fedilink hide all child comments
top 17 comments
sorted by: hot top controversial new old
[–] ToastedRavioli@midwest.social 11 points 1 month ago (3 children)

Cracker Barrel successfully shooting themselves in both feet at the same time.

Conservatives mostly dont keep up with the news, they get their outrage second hand. So Conservatives now hate CB for “being woke” or whatever the manufactured outrage was. So they wont eat there.

Liberals will hate CB for caving to the fucking morons who said changing their logo was woke. So they wont eat there.

Not to mention, who the fuck even ate there in the first place if there is any other option available whatsoever? They were already dying. Good riddance

[–] chonglibloodsport@lemmy.world 4 points 1 month ago

The people who ate there were conservative middle class families. Pretty much exactly the people they pissed off with their failed rebrand.

This is the biggest marketing blunder since Bud Light pissed off conservatives by trying to appeal to the young liberal crowd. Both of these blunders are case studies in failing to know your audience.

Marketing folks: if your customers are primarily left or right wing (not both) then trying to appeal to the other side is going to backfire spectacularly. The Coca Cola strategy of trying to be as neutral and apolitical as possible is the only way to go.

[–] gramie@lemmy.ca 1 points 1 month ago

I think that someone once described cracker barrel as "the place you go when you are too lazy to microwave dinner yourself".

[–] dmention7@midwest.social 0 points 1 month ago

To be fair, the new logo was objectively terrible, and they were right to abandon it.

Lefties who claim to hate them for caving to the anti-woke crowd are playing into the culture war bullshit just as much as the anti-woke morons.

[–] whiwake@lemmy.cafe 6 points 1 month ago (2 children)

They just need to make the logo a barrel. Just that. A white barrel.

[–] fox2263@lemmy.world 2 points 1 month ago (3 children)

They did. With the name in it.

[–] AtariDump@lemmy.world 1 points 1 month ago (1 children)

Took me a minute but I got the joke.

[–] fox2263@lemmy.world 2 points 1 month ago

They’d prefer it white for sure

[–] whiwake@lemmy.cafe 1 points 1 month ago (1 children)

No

[–] Kolanaki@pawb.social 1 points 1 month ago (1 children)

I see both a cracker and a barrel.

[–] whiwake@lemmy.cafe 1 points 1 month ago

Also a bean, which apparently was not on purpose.

[–] AtariDump@lemmy.world 1 points 1 month ago

The barrel was yellow-ish.

[–] AtariDump@lemmy.world 1 points 1 month ago

Took me a minute but I got the joke.

[–] AtariDump@lemmy.world 6 points 1 month ago

[–] Marshezezz@lemmy.blahaj.zone 5 points 1 month ago

What cynicism was there to expose? They’re very blatant about how self serving they are.

[–] halcyoncmdr@lemmy.world 5 points 1 month ago

If only they'd just ignored whatever bullshit con artist overpaid corporate consultants insisted that they needed to update their logo, all of this could be avoided. I'm assuming they used consultants here because I can't imagine anyone inside the company would be that fucking stupid on their own. Their entire business image is being old fashioned, "updating" a fucking plain as fuck boring logo with no personality is the absolute last thing they should have done.

Maybe other companies will take away a lesson that the overpaid brand consultants can be disastrously wrong and they shouldn't be blindly trusted.

[–] salty_chief@lemmy.world 3 points 1 month ago

They knew what they were doing if not then they got lucky. Free advertisement and nothing changed.