this post was submitted on 16 Dec 2025
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Marvel Studios

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[–] NutinButNet@hilariouschaos.com 8 points 1 day ago* (last edited 1 day ago) (2 children)

It’s absolutely crazy to me how trailers/teasers are treated nowadays.

They are supposed to be what hypes people up for the movie. Not the thing you wait for! “The trailer will release on X date”.

I’m not hyped for these movies anymore, but when I was, I never cared about the trailer/teaser. I wanted to know when the actual movie was getting released.

Now we get them hyping us up for the trailer/teaser and copyright striking people freely advertising for them.

[–] Eyck_of_denesle@lemmy.zip 2 points 1 day ago

Nah. You don't remember the hype for infinitely war and endgame trailer? It was amazing. This is not the case for most movies, only marvel excels at trailers.

[–] MimicJar@lemmy.world 8 points 1 day ago

They're all ads, and different kinds of ads for different people.

For example exclusive ads appear during the Super Bowl. It's one of the most watched events in TV every year. I don't give a flying fuck about football. It used to be if I wanted to see that trailer, I had to watch the game. But nowadays I can jump onto YouTube and usually see it the day before.

But do they still play it during the Super Bowl? If course, because that's the trailer for that audience.

Several months ago the Marvel YouTube channel hosted a Livestream of chairs that slowly revealed actors in the film. I watched that video, it was for me.

These trailer leaks are for specific people. Are they leaks or "leaks"? The takedown creates hype. I want to see the trailer. I can't see it. When it is posted online properly in a week I'll be excited to see it.

What I do find crazy is the trailer before the trailer. Some trailers do a quick 5 seconds of trailer just before the trailer. But I know that's just another way of building hype. It those 5 seconds reveal something, people might keep watching.

[–] MimicJar@lemmy.world 5 points 1 day ago

Looking online it seems the leak was potato quality, but is difficult to find at the moment. There are some AI recreations that I found on Twitter which look similar to the leaked footage, but are just AI versions.

What is in the leak?Chris Evans is back as Captain America. Trailer is him pulling up on a motorcycle to his and presumably Peggy's house. Cap holds a baby.