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The original was posted on /r/lifeprotips by /u/MikeRowePeanus on 2026-01-03 06:20:17+00:00.
Media outlets would never miss the opportunity to milk SEO by omitting a star player’s name, so if the headline reads “Manchester United star set for shock summer move”, you can be sure the player in question is not a star, or even first-team regular.
If the player in question were indeed a “star” and globally recognizable, the headline would read, for example: “Manchester United captain Bruno Fernandes set for shock summer move”, as including his full name will have far wider reach across search engines.
Having previously worked in sports journalism for 12 years, I can assure you the above is absolutely true, from an editor/SEO perspective.
I’d hazard to guess this can be applied for most news articles, not only sports journalism, although I try not to consume global and political news so, “no comment” there.