Mean to me it feels like when this gets brought up in an article, its another one of those moral panic sort of things that go "look at what the kids want to be when they grow up, society is in decline!" as if they didn't have dreams of being a movie star or something when they were young. I wanted to be a astronaut despite my fear of going on rollercoasters lol, kids love dreaming big regardless of how actually feasible those dreams are.
And I can see why being an influencer would be appealing, getting to feel cool and popular, the perks that come with it like free stuff, having it revolve around an area they are passionate in like gaming for example. Plus considering that to those kids who might be inspired to become an influencer from following one, they've probably also gotten the sense that it must be one of the best jobs ever since they've probably only gotten to see the good, fun, positive sides of the job as thats usually the stuff that gets posted, but not so much with the bad side of it. Burning out is a fairly common problem for one, especially with a big pressure to keep pumping out content super regularly.
Personally not for me though, the idea of fame just doesn't appeal at all to someone scared of people like me and I'm burnt out enough as is haha.