Was there ever any doubt? They've been trying to tie devices to identities for years now. This is just the end game.
The funny thing is, it's kinda hard to prove that surveillance based ads actually work. Ad platforms like to throw numbers of how may people see ads around, but it's hard to actually tie those numbers to sales. What's worse is that the way these ads are bought, sold, and how ad placement is commodified means that everything remains intentionally vague to the people buying ads. In most cases, all they know is that "everyone is doing it" and "making lots of money" and if they don't they'll be left out of the revenue party.
Right now, enough people are still drinking the kool-aid that it'll remain a safe revenue stream for companies like Meta unless something happens that hurts the cash flow of their customers. But, it kinda makes you wonder, if the vagueries of the online add ecosystem caused companies to reconsider the investment during an economic crisis, how would these ad platforms that have recently gotten very cozy with fascists make money?
