It was inevitable...
What's so ironic is that this proved that piracy is not simply something consumers just do. The main driving force is companies trying to extract the maximum amount of profit for less and less product.
Yet, you can bet that causes of piracy will be put on those "evil" consumers once again.
It's the same with ads. I wouldn't mind seeing ads if it was reasonable, and not whatever the fuck the internet without ad-blocker is.